Many Shopping Malls “Do not Close” on China’s New Year’s Eve, The Largest Year-end Carnival Shopping Has Started in Chengdu
It has become one of the most popular New Year’s events in China to go shopping when waiting for the New Year’s Eve. More and more people like waiting for the New Year’s Eve in the relaxed atmosphere of shopping. On the New Year’s Eve, the major shopping malls and urban complexes are most popular. In Chengdu, the hometown of pandas, the most exciting New Year’s Eve shopping carnival is on here.
With the official launch of the “New Year’s Happy Shopping in Chengdu 2019” event, a citywide shopping carnival which more than 4,000 merchants and shops participate and will last for one month has begun! Many commercial entities in the city are carrying out activities with the theme of “Expanding Hours & Welcome the New Year Happily”, which has become a hot spot for the annual New Year’s activities, and has been enthusiastically welcomed and joined in by consumers.
Shop for the New Year and Geta New Way to Welcome the New Yearin Chengdu
The celebration on New Year’s Eve is essential to welcome the New Year, so it is full of sense of ritual. In Chengdu, the “New Year’s Happy Shopping” event is a special combination of consumer shopping and New Year’s Eve, which brings a year-end carnival to the citizens and visitors in Chengdu and has gradually developed into a popular traditional event favored by the public of Chengdu. It is reported that on the evening of December 31, 2018, lots of shopping malls in Chengdu will extend the opening hours to 0:00 am, accompanying citizens of Chengdu to welcome the New Year and set off the first wave of the New Year.
Except for extending opening hours, many shopping malls have also launched a variety of discount and other activities to make the New Year’s Eve trendier and more fun. Some shopping malls even combine hot pot with the New Year’s Eve, making consumers feel the joy of the New Year in a lively atmosphere. It is reported that in addition to “shopping more” in the 2018 New Year’s Eve, the event will also give 15 free tickets to fans around the world through online interactive sweepstakes, inviting tourists who love giant pandas to Chengdu to shop and play fashionably, accomplishing one-stop carding over 50 internet celebrity photo spots of the “New Year’s Happy Shopping” event!
New Consuming Experience and More Shopping Styles in the “New Year’s Happy Shopping” Event
In recent years, with the accelerated process of building Chengdu into an innovative city in international consumption and fashion industry, consumption in Chengdu is not only limited to traditional commodity purchases, but also expands to more emerging business forms through actively transforming new consumption scenarios. A large number of brands with new retail features have been rapidly deployed in Chengdu, contributing to building Chengdu into a well-known international consumption city.
The New Year’s Happy Shopping in Chengdu 2019 event has been successfully held for 16 consecutive sessions, aiming to further adapt to the transformation and upgrading of the national consumption and improve people’s shopping experience. It creates a New Year shopping carnival during the New Year’s Day and the Spring Festival shopping season, so that the tourists from all over the country and even the world can feel the charm of this culinary capital when eating the hot pot and watching the pandas.
（Pictures from Chengdu shopping mall’s event)
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