The Duo at Wonder Wardrobes are Saving the Planet, One Jewelry Piece at a Time
The jewellery company sends free seeds along with each and every order of theirs in cute brown paper bags, stuffed carefully inside the state-of-the-art gift boxes. The brand, under its cheekily titled campaign #LetsBeejIt, offers a good 20% cashback to all the customers who sow the seeds and send them a picture over Instagram by tagging them in it.
The brand thus seems to be catching the nerve of the youth while creating an Instagram specific campaign to help plant more trees. The CEO of Wonder Wardrobes, Toukir Ahmed also mentioned the need to bring people together in the fight against global warming and climate change. He says, “Brands need to move beyond taking up all the responsibility to save the planet onto themselves. That is not to say that brands don’t have any accountability towards the environment. They most certainly do. But we’ve got to realise to exponential damage that is happening to Earth on a daily basis. The need of the hour is to not just do your bit, but also to enable as many people around you to work towards making Earth a better place to live in. This is where Wonder Wardrobes comes into picture. We don’t want to be the only ones planting trees because that would just not make the cut. We offer our customers a 20% cashback if they tag us a picture of the seeds sown so that it brings in a lot many more people on board. Frankly, whatever we do is not going to be enough. But we must try. As we say, #LetsBeejIt”
The brand is working towards being an eco-friendly label. They send all of their jewellery pieces with zero plastic packaging material to their customers, while retaining a rustic everyday yet luxe appeal. With a decent social media presence, the burgeoning brand seems to be a promising player when it comes to combining the everyday needs of the environment and a woman with their carefully curated collection of fashion jewellery. It is interesting to note how the CMO, Satprakash Arora frames his own vision of the company’s activities, “If you’re good at selling, sell something that is worthwhile.”
Media Contact
Company Name: Wonder Wardobes
Contact Person: Toukir Ahmed
Email: Send Email
Phone: 7292027292
Country: India
Website: https://www.wonderwardrobes.com/
